BUrger king

Double Cheese Burger Paid Campaign

Burger King's Double Cheeseburger is a timeless classic worthy of the spotlight. To give the Double Cheeseburger the credit it deserves, we celebrated it as a nostalgic, crave-worthy classic and created a campaign alongside traditional advertising, to craft a social-first love letter.

And when the client said "Should make some claims that we're superior to the Big Mac!" We said 'Say less.' We provided an additional stream of creative that directly called out our competitors. We found the perfect balance of confident, playful, and on-trend, while throwing just a little bit of shade.

Now I know what you’re thinking. “That’s not the iconic Double Cheeseburger, that’s the Made by You Ultimate Steakhouse Whopper Jr.” and you’d be correct! This was just one of those concepts I couldn’t NOT feature here.